Progress doesn't have to mean complete reinvention.

LEGO will launch Smart Bricks—an interactive evolution of the classic 2×4 brick.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

London (CNN) — Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Lego is forgoing one of its oil-free recycled plastic block prototypes after testing showed the material didn't cut down on carbon emissions. However, the toymaker isn't ditching the effort to make ...

When Tim "Tank" Hutchings rolls into town with thousands of LEGO bricks in tow, it's not just playtime — it's showtime.

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...