Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

'It doesn't matter how old you are,' says Glam Xpress make-up artist Sandra Hadi. 'Anyone and everyone can wear it.' For those not up to speed with Japanese teen trends, Kawaii is all about looking ...

The street style in Japan is known for being vibrant, playful and eye-catching. And it's now beginning to influence British fashion too. Article continues below ADVERTISEMENT Kawaii, which in the ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

McDonald's collab with TMNT x Hello Kitty brings a Happy Meal anime legacy to life. McDonald’s has unleashed a ninja-kawaii crossover with the Teenage Mutant Ninja Turtles (TMNT) and Hello Kitty Happy ...

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Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

When Dolce & Gabanna sent models sporting piles of colourful hair accessories down the catwalk during their S/S15 show, the fashion world swooned in delight. But the designers' source of inspiration ...