JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

J.C. Penney (JCP) has spent the last year returning to the comforts many of its customers grew to love, such as coupons and sales. Now, another old-fashioned feature is set to return: The store's ...

“We are constantly evolving our marketing approach to capitalize on new technologies and customization strategies that allow us to be in more frequent and effective contact with our customers,” said ...

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal. According to WSJ, the 120-page book will feature items ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

Gen Z TikTokers are getting a glimpse into the past, thanks to vintage catalogs — and the content is making them nostalgic for a time they’ve never known. But in a new trend, TikTok accounts devoted ...

PLANO, Texas--(BUSINESS WIRE)--Oct. 2, 2003--'Tis that time of year again, when retailers work around the clock and shoppers search for perfect presents for those they hold dear. This year, holiday ...

Suddenly the light went on in Plano, Texas! J.C.Penney management now sees the need to have a print catalogue once again. After a five year hiatus the company sees the need for a catalogue that ...

NEW YORK -- J.C. Penney Co. plans to close some stores, outlets and call centers, finish closing its catalog business and add two opinionated shareholders, including activist investor William Ackman, ...