CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

Origins: In 1878, managers at Procter & Gamble's soap and candle factory in Cincinnati, Ohio, were puzzled by consumer requests for more of "the soap that floats." The company had recently introduced ...

This video shows pastel lavender and ivory soap sheets gathered by hand and gently compressed into soft layered folds. The ...

CINCINNATI - Procter & Gamble’s oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

Ivory soap has a marketing campaign that trumpets how their product floats in water. To make themselves seem more modern, they could show people what Ivory does in the microwave. Given what happens, ...

“Ivory Tower,” which debuted in 1991, had been on hiatus for three years when Brandon C. Presser ’05, a theater and television enthusiast, took on the role of executive producer for a revamped, ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...