Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

TOKYO/NEUCHATEL, Switzerland – In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to cause disease ...

As vapes get an even shadier rep — with more than 1,000 cases of severe lung disease apparently linked to the products, at the Center for Disease Control’s latest count — Altria has introduced Iqos, a ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--PMI U.S. today announced the introduction of its IQOS heated tobacco system in the greater Fort Lauderdale area. The “Be the First” pilot program will give Fort ...

Innovation, design, change, creative revolution. Philip Morris Italia, in collaboration with Vogue Talents, launches IQOS MASTER STYLE, a scouting initiative to support the most promising young ...