With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

GLENDALE, AZ - February 02, 2026 - PRESSADVANTAGE - Influence Media LLC announced its strategic response to new ...

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

At the top of the list is Collabstr, an all-in-one influencer marketing platform that helps brands find, hire, and manage ...

Are social media influencers still a good investment for SMEs in 2026? Influencer marketing expert Anna Porter answers your ...

If you’re developing influencer marketing strategies, this episode is for you. Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

Influencer marketing agency Social Soup has launched a new partnership with Ego Pharmaceuticals skincare brand QV. The partnership covers a six-month influence strategy designed to support QV’s ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...