You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...

For 2026, the big idea is to focus on real people and their stories. Even with cool AI tools, what really connects with ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Advertisers are allocating increasing amounts of their budget to influencer marketing given its cost-effective digital content and high engagement and conversion rates. Influencer marketing, however, ...