Identity marketing has been around for years, but has now evolved from email into the programmatic space to better target known customers and audiences at scale. But, as Mike Sands, CEO and co-founder ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising ...

Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages that in some way mirror their lives. Essentially, consumers will better connect ...

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual ...

"Choosy moms" have long been persuaded to buy Jif peanut butter. And sports lovers are continually targeted by ads persuading them to opt for DirecTV over other TV providers. But a new study suggests ...

New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to .... I call it "dissociative identity marketing".... Marketers have recognized the need for a fundamental ...

In the 20-plus years I have worked in the marketing and data industry, one of the most poignant and pivotal initiatives I have seen cast into the ever-flowing and sometimes murky marketing ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...