(Phys.org)—Marketers and advertisers know celebrities influence consumers' purchasing decisions, but a new study by a marketing researcher at the University of Arkansas and her colleague in the United ...
The gender theory now driving policy is filled with internal contradictions. Public policy relating to transgender people is the issue of the moment. North Carolina’s “bathroom law” prompted Target to ...
Angela Onwuachi-Willig, a professor of law at the University of Iowa College of Law, is the author of "According to Our Hearts: Rhinelander v. Rhinelander and the Law of the Multiracial Family." ...
A new study suggests that consumers take an active role in using celebrities to construct identity and self-image. Marketers and advertisers know celebrities influence consumers' purchasing decisions, ...
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