Lindsay Tjepkema is CEO and Co-Founder at Casted, the world’s first podcast and video marketing platform made for B2B marketers. From the moment they’re born, humans are hardwired to form connections.

In my 13 years in the online marketing space, I've observed a fascinating paradox. As technology, particularly AI and automation, has advanced, there seems to be a growing desire for human contact and ...

Artificial intelligence (AI) is no longer just an add-on in customer service — it’s a core technology, enhancing speed, accuracy and scalability. But while AI excels at automation and data-driven ...

51% of U.S. small businesses have now adopted AI for customer service, but 83% would still prefer speaking to a real person rather than an AI. Businesses risk losing trust, sales and customer loyalty ...

The survey, released Tuesday and conducted by the market research firm Dynata this summer, asked 1,000 American adults how they feel about AI-driven customer service. Just over half of them, 54 ...

In 2026, we will see the nation lean into AI-first thinking as companies consolidate platforms, simplify processes, and place experience and trust at the centre of organisational decision-making. The ...

How will AI empower humans? Dr. Haiyi Zhu explores this topic and more in this second article in a series on AI visionaries. The impact of AI on customer experience is expected to be significant in ...

As consumers demand artificial intelligence (AI) interactions that feel more human, personalised and engaging than ever before, human-centric AI is redefining customer loyalty and becoming a strategic ...

Today businesses have never had more ways to communicate: emails, Teams. Slack, WhatsApp. LinkedIn, podcasts, newsletters, social media, AI-generated content. Every day we produce more messages, ...