Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Get their attention so they‘ll listen Include enough cues from their lifestyle so that they’ll stay with you Provide enough seeds for their imagination so that they’ll co-create your story At the end ...

The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance. Google has released a Responsive Search Ads guide to help marketers ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Reddit is handing over some advertising tasks to artificial intelligence with a chatbot that writes copy. On ...