Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Adding a timeline to a project tracking spreadsheet gives you a visual overview of your project’s major stages, including how they overlap. Here’s how to use this handy Google Workspace feature.

Organizations have a wealth of unstructured data that most AI models can’t yet read. Preparing and contextualizing this data ...

Many organizations are experimenting with AI agents to determine which job roles to focus on, when to automate actions, and what steps require a human in the middle. AI agents connect the power of ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...