Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

This is your go-to guide for how to unlock powerful new marketing achievements with Facebook Messenger marketing while remaining GDPR compliant. When you venture into new territory you start by ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

Think about every networking or social event you’ve ever been to and you may remember watching everyone deliberately avoiding the person who’s always trying to sell. Nobody likes to get stuck talking ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. TL;DR: Learn how to reach millions with The ...

Social media is not about just about presence but also about conversations and showing mutual value. Facebook pages, as with every marketing tactic, need a model and strategy definition. Sometimes we ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover ...