Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience. It ...