Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

When meeting with a prospect for the first time, you probably don’t automatically offer your products or services. Instead, you build a foundation by talking with them to learn where they are now and ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams, this six-stage process ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Why DEI matters in today’s business environment How to navigate the complexities of DEI marketing Why lived experience is not equal to professional DEI expertise The importance of professional ...

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience. We live in a world of content. Some estimates say that the ...