Frank Vella, CEO of Constant Contact, a digital marketing and CRM platform that has helped millions of small businesses and nonprofits. Forrester is calling 2023 "a year of reckoning" for customer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Three years on from the pandemic, customers have changed forever. We live in a different ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Every B2B company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It's the old 80-20 rule: 20% of your customers are ...

Studies have repeatedly found brands falling short of customer expectations when it comes to delivering winning CX, especially in the hybrid retail world. A Gartner survey found that more than ...