David Kativu, creative director at Hot Neon Learning, speaks to the crowd at YYC DataCon. – Photo by Paulina Ochoa, Digital Journal David Kativu, creative director at Hot Neon Learning, speaks to the ...

My belief is that nutrition, fitness and preventative care create a trifecta for maintaining health and wellness. One approach to create awareness of all three is through storytelling, rather than ...

Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, this article outlines 10 practical storytelling principles startup founders ...

“I had a real love for Homer, not the yellow guy on TV, the author of ancient Greek literature,” says Tas as he talks about his childhood. With a love for Latin and Greek history, Tas grew up in Essex ...

When you’re in a technical job interview, storytelling is the key to your success - and that success rides on numbers. Talking about data, statistics and science is crucial to explaining the scope of ...

Eva Pietri wasn’t planning on being part of a documentary. When the University of Colorado Boulder associate professor of psychology and neuroscience was contacted by the creators of Picture a ...

Subject matter experts run the risk of losing their audience to overly complex and scientific messaging, as is the case in many technical industries. After all, what’s exciting to an engineer may not ...

Reaching audiences and earning their trust is getting tougher as digital content creation accelerates. But honing your brand’s storytelling chops can make it easier. Storytelling is more than a ...

In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language — they ...

Occasionally, a classroom stops feeling like a classroom. With a cohort of business students, I enter our regular classroom, now transformed by a single visual. An image of a large aircraft is ...