The areas of the brain that process reward are activated when we make choices that make other people happy, as well as ourselves, a new study has found. Researchers at the Ludwig Maximilian University ...

Neuroscientists are increasingly finding that when you encounter a familiar reward, your body begins to gear up for action before you consciously weigh your options. Patterns of brain activity, ...

Did you know you have reward centers in your brain? You do! Think about when you solved a Hack Your Brain puzzle or completed one of the challenges. Perhaps you got a high-five from a friend or a ...