Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

At Formation Bio, we're leading the charge in reimagining drug development from the ground up using AI. We're an AI-native company, meaning we’re not just layering AI onto existing processes—we’re ...

Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their ...

In 2012, world leaders at the United Nations Conference on Sustainable Development in Rio de Janeiro began to discuss a set of universal goals that would meet the environmental, political and economic ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

Companies today are confronted with an ever-evolving IT landscape, which brings opportunity and risk in equal measure. For every new device which enables enhanced productivity and the ability to work ...

CMOs are under pressure to prove their value, and many are struggling to do it. Much of marketing’s impact is difficult to measure in the way finance evaluates performance. While CMOs focus on ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...