Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The ...

The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly ...

I spend too much time window-shopping for sports cars I can't afford. The alternative is looking at Hot Wheels cars: that's a much cheaper hobby, at least most of the time. If you aren't familiar with ...

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years. Hot ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

Which custom car should Hot Wheels make into a die-cast model? Why not yours? The sixth Hot Wheels Legends Tour Presented by Mobil 1 begins in Florida on May 13, 2023, and the event will happen nine ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...

A custom-built car from Syracuse, N.Y., is competing in the Hot Wheels Legends Tour for a chance to become an official Hot Wheels die-cast toy. Rob Freeman, who’s originally from Watertown, told Auto ...

If you look closely, the entire Hot Wheels world has become a community with its own rituals and stories. Keep reading and see why these small cars still hold such big appeal. Collectors often ...

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