The work from Leo Burnett UK features eight international fan-favorite menu items making their debut in the UK.
When hearing "Filet-O-Fish," the image of a crispy, golden-brown sandwich comes to mind. Fried Alaskan pollock, melted American cheese, and tartar sauce come together in a sandwich meal that packs the ...
McDonald’s fans, brace yourselves, the most exciting menu change in years is coming to the UK and Ireland. From October 22, ...
McDonald’s has launched a new campaign celebrating the arrival of international menu items to the UK, one of the first major pieces of work from the brand since new rules around advertising ‘less ...
A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...
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