Last week, I took creative license with Maslow’s Hierarchy of Needs and shared a version I refer to as The Customer Hierarchy of Needs. When customers buy from a company or brand, their primary need ...
Maslow's hierarchy of needs is an attempt to describe what motivates us humans to do what we do or to behave in certain ways. Maslow published his description in 1943, and since then, it has been used ...
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