Its latest salvo sees Harley-Davidson playing to the masses. Under new CEO Artie Starrs, Harley is hoping that looking beyond ...

Harley-Davidson's first quarter profit dropped significantly, but its new 'Back to the Bricks' strategy aims for growth.

An iconic motorcycle that Harley-Davidson dropped under former CEO Jochen Zeitz is a central focus for the company’s new ...

New 883cc model to be priced around $10k Harley-Davidson announced it is bringing back its traditional Sportster, returning ...

Former MotoGP and WorldSBK star Andrea Iannone will return to full-time competition in the new FIM Harley-Davidson Baggers ...

Harley-Davidson has launched its 'Back to the Bricks' plan, targeting over $350 million in motorcycle EBITDA by 2027 through affordable models, dealer network strengthening, and cost cuts. The ...

In the recalled motorcycles, when the oil dipstick is removed while the engine is pressurized, oil may eject, increasing the ...

Nine models from 2024 to 2026 are impacted by a defect in the airbox that could cause pressure build-up and force oil out ...

By Nathan Gomes May 5 (Reuters) - Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and ...

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

Preview this article 1 min Harley-Davidson eyes immediate actions to recapture share in areas where it has a “right to win” ...

Harley Davidson is recalling more than 88,000 motorcycles after finding a pressurization issue that may cause oil ejections. ...