HTC has developed eye-tracking ad technology that will allow companies to judge how players are - or are not - looking at the advertising. The move is the latest in a line of initiatives from HTC to ...

Before he made The Martian, Ridley Scott directed the most iconic Apple ad in history with the classic 1984 Macintosh commercial. So what better way to set yourself apart from Apple as a rival ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. When we advised HTC to start fighting dirty a while ago, we didn’t expect them to take us ...

Robert Downey Jr is to front a brand new advertising campaign for HTC titled "Here's To Change". The two-year deal will see the Iron Man and Avengers star representing HTC in a wide range of ...

Sprint's entire 4G marketting campaign is based on being the first network to unveil a supposed 4G network. HTC's 'First to 4G' ad campaign is clearly an attempt to steal the genius behind Sprint's ...

Robert Downey Jr has starred in a new advertising campaign for HTC. The 48-year-old Iron Man star appears in a series of television ads, which are reportedly costing the company $1 billion. Watch the ...

If you listen really closely to this leaked ad for an HTC Windows Phone 7 handset with a 16-megapixel camera, you can hear the sound of compact digital cameras dying a sad, slow death. HTC’s ...

Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google has agreed to acquire a part of HTC’s extended reality (XR) business for $250 million following the recent launch of its Android XR platform. The deal ...