Guy Fieri will be debuting a new look in an ad with Bosch for the Super Bowl, and despite fan speculation, the ad did not use ...

"Everybody just looked at me like, 'I see you a different way now,'" the celebrity chef and Food Network star tells EW.

Fieri said his wife joined him on set for the commercial, where she saw his new look firsthand.

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can ...

Guy Fieri has revealed the reason for the clean-shaven look he debuted earlier this month to the surprise of his fans.

The Food Network star appears as an almost unrecognizable, brown-haired version of himself in a Super Bowl campaign for Bosch ...

Guy Fieri traded his signature look to become "Justaguy" for a Bosch commercial that's running during the Super Bowl.

Celebrity chef and Florida resident Guy Fieri debuted a surprising new look as 'Justaguy' for an upcoming Super Bowl ad for ...