Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

Electric guitars, for sale, hang from the walls inside the Guitar Center store on Sunset Boulevard in Hollywood. The country’s largest music retailer has been losing money in the past four years, with ...

Guitar players around the U.S. have walked into a Guitar Center, plucked that familiar Zakk Wylde signature vertigo bullseye axe off the wall, plugged in and pretended to be the legendary Black Label ...

This summer, a pair of independent musicians — Baltimore’s Danny Greenwald and Brooklyn’s Noah Wall — released new albums online. This is not exactly notable, and on the surface there is little ...