Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

WPP has restructured its most valuable property, the media-buying network GroupM, as the holding-company giant fights headwinds facing its business. GroupM global CEO Christian Juhl merged mPlatform, ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

GroupM is teaming with Google Chrome on a post-cookie technology readiness program. The companies will be working with a select group of so far unidentified GroupM clients and ad-tech providers to ...

Today marks the start of the first full week on the job for incoming GroupM global CEO Christian Juhl. I recently asked the new leader of the world’s largest media buying organization to let us know ...

NEW YORK—In a new forecast for the 2022 ad market and media landscape, GroupM is forecasting rapid growth for connected TV advertising in 2022 and beyond. But it is also predicting that the U.S. TV ...

Media agency conglomerate GroupM has agreed to primetime upfront buys for the 2008-09 season with NBC as well as with Disney-affiliated cable networks ABC Family, Lifetime and A&E. By John Consoli, ...