You probably spotted many people wearing green on Monday in honor of St. Patrick’s Day, but green is a popular color all year round because it tends to spark positive emotions. As one psychologist ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

It’s color-of-the-year time again. Each year, color pundits gather to determine the colors for the year ahead—their decisions determine if we will find ourselves staring at row after row of Spring ...

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...