TaylorMade Senior Tour Manager Adrian Rietveld has revealed the meticulous process behind fitting Rory McIlroy into the new Qi4D driver. Using robot testing, fine-tuned spin rates, and visual feedback ...

Backed by a new fitting platform, the Qi4D drivers offer the greatest amount of customization ever offered by TaylorMade. Armed with more technology and player testing data than ever before, ...

If you haven’t had a chance to watch Episode 1 of the TaylorMade Tour fitting experience with Adrian Rietveld, I would encourage you to watch it here. The video will give you an appreciation for the ...

Bryson DeChambeau has not only been an investor in LA Golf since its early days, but is instrumental in the company's research and design process. LA Golf has launched a new driver co-designed by ...

A six-stop 'Fully Fit 2026' project put golfers through full-bag fittings at six major manufacturers, revealing how brand ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...