In the fast-paced digital world, the combination of Artificial Intelligence (AI) and marketing promises to change how companies interact with their audiences. TribLIVE Local’s upcoming seminar “The ...

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Months after releasing the first installment of new research benchmarking the future of advertising, WPP Media is taking a core component from concept to an operational framework the agency and its ...

Google (NASDAQ:GOOG)(NASDAQ:GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of the company and digital advertising. The remedy trial ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

What if you could sit in a theater and catch a preview of a Broadway show before you ever bought the tickets? Entrepreneur David Zaretsky imagines a world where you don't just watch advertisements, ...

The pandemic fundamentally rewired consumer behaviour. Amid the chaos, people, especially younger generations, turned inward. They began craving connection, comfort and authenticity, not polished ads ...

Noted anthropologist and author Anna Kirah of CPH Design, spoke about consumer attitudes and how consumers are currently living in “the age of turbulence” as interconnectivity is aiding this ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...