“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...

When businesses evaluate their sales funnel, they often aren’t getting the full story. Today’s marketing and sales environment is growing increasingly complex as consumers become active on an ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at ...

Retail media is moving from a lower-funnel, search-led channel to an integrated brand-and-commerce marketplace ...

At the ANA Masters of Marketing, Walmart Connect, Omnicom and Vizio made their case that retail media has outgrown search, ...

When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

Why is the B2B Funnel Unique? Keeping the marketing funnel full is essential for the health of your sales pipeline when trying to improve marketing for a law firm. That’s because the B2B sales cycle ...

The sales funnel is the main tool showing where you lose customers and what stage of the customer relationship is the most problematic. It also shows what things should be changed in order to increase ...