CHICAGO — The embrace of “food as medicine” is growing, with marketers exploring the use of health claims and “functional suggestions” that speak to consumers who are pursuing holistic health. For ...
In our highly stressed-out age, functional food can be a way to ease the load. But where do we look for stress relief, and what foods do we consume? Gen Z are “the most diverse, best-educated and most ...
A good night's sleep could be a functional product away, as consumers swap their alcoholic nightcap for a nonalcoholic option or their favorite comfort food to ease their mind after a long day, Scott ...
M&S ‘Brain Food’ range of fortified products launched in January. Credit: Marks and Spencer Do functional foods specifically targeted at brain or cognitive health deliver the benefits they claim and ...
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential. Functional foods – ...
Functional foods that have prebiotic fiber, probiotics, or fermented compounds help promote better gut health. Asparagus, avocados, bananas, and other fiber-rich foods may help support digestion and ...
Suddenly, it seems mushrooms are everywhere — and not just in places you might expect, like risotto. They're popping up in products like gummies and power bars that capitalize on the claims that ...
Today’s consumers are taking a more proactive approach to their health, making deliberate connections between what they eat and how they feel. This shift is driving demand for functional foods and ...
As healthy aging goals evolve to consider total healthspan instead of simply living longer, the importance of remaining active is paramount. People of all ages are discovering that maintaining ...