“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...

Eugene Hayden has worked at Google, KPMG, and Boston Consulting Group. He takes an actual case study from a recent interview and solves it by using first principles thinking. The Big 3 companies want ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

How do some entrepreneurs manage to come up with solutions for the toughest problems? They borrow this method from an ancient philosopher. A First Principle is a basic, essential, foundational truth ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

This list doesn’t even include Solar City (Energy), which he helped build and acquired for $2.6 Billion recently. At first glance, it’s easy to link his rapid success, ability to solve unsolvable ...

Before he was a world-changing entrepreneur, Elon Musk was on track to become a physicist — even starting an applied physics Ph.D. at Stanford University. But while he dropped out of the program after ...