There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

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A person taking their bagged food at a drive-thru - Kckate16/Getty Images Some logos are nothing short of iconic. You know the classics: McDonald's, Taco Bell, and KFC ... their designs are ...