Klaus: The Facebook marketing funnel is very similar to any retailer’s marketing funnel, in that the goal is to drive traffic to a site to generate new sales. In the Facebook marketing funnel, an ...

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

The sales funnel (or pipeline) is a well-known graphic as well as diagnostic tool. It depicts the sales process and its attendant sales stages, and it is especially common in the business-to-business ...

We all know how powerful a well-developed marketing funnel can be. However, the problem is that a lot of businesses think that a marketing funnel is a "set it and forget it" approach. Unfortunately, ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

India’s economic outlook is shifting—GDP growth projections are being revised downward, inflation is tightening consumer spending, and buying habits continue to evolve. In response, brands are ...