Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 55 min 4 sec ago 3 hours 10 min ago By Jack Neff - 3 hours 55 min ago By Adrianne Pasquarelli - 3 hours 55 min ago By AJ ...

After completing his first full quarter as CEO of performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...

Facebook has opened up Audience Network, the third-party ad network it introduced in 2014, to mobile web publishers. Audience Network uses Facebooks user data for ads on apps and sites outside of its ...