Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 55 min 4 sec ago 3 hours 10 min ago By Jack Neff - 3 hours 55 min ago By Adrianne Pasquarelli - 3 hours 55 min ago By AJ ...

Facebook has given its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands. Header bidding works by allowing publishers ...

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. Mobile web publishers ...

Although Facebook does not give much leeway for customized profile pages, you do have the option to make a personalized banner. This banner replaces your five most recently added pictures at the top ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...