Learn about whole-life cost, its significance, and how it accounts for total expenses, including hidden costs, of owning an ...

Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...