Pontedera, Tuscany, 1945. With his factory in ruins, Enrico Piaggio, founder Rinaldo Piaggio's son, knows he must protect his employees' jobs and the company's future. As a result, an ambitious dream ...

WHEN RINALDO PIAGGIO founded his factory in 1884 at the height of the Belle Epoque, world travel was booming, so ocean-liner fittings naturally were a no-brainer. Soon Piaggio was outfitting luxury ...

Tracing the history of Vespa scooters, the Ducatis of the scooter world, the first Vespa was developed under the guidance of Enrico Piaggio, the son of Piaggio’s founder, Rinaldo Piaggio, at the end ...

The Vespa scooter might be the purest combination of form and function that ever rolled off an assembly line. Its distinctive shape and classic pastel paint colors started attracting loyal fans ever ...

For well over a century, people have used motor scooters as both cheap and convenient transportation as well as for leisure. But in post-war Italy, inspired by American soldiers riding Cushmans, ...