Even though Texas vs. Oklahoma State was supposed to be the big draw, the main event of the 2023 Big 12 Championship Game turned out to be the Dr. Pepper Challenge during halftime. The two students, ...

The Dr. Pepper challenge during Saturday's Big 12 championship game featured an instant classic, as two college students duked it out for the $100,000 tuition prize. Since Texas was clobbering ...

The Dallas Mavericks and Dr Pepper are combining forces to bring the ultimate fan experience in the form of a contest titled "Dr. Pepper Sixth Man" challenge. Do you want to feel the rush of hearing ...

The Dr. Pepper Challenge is a weirdly beloved college football institution. At halftime of the biggest postseason games of the year, two college students will attempt to throw footballs into holes in ...

ESPN sideline reporter Ashley ShahAhmadi had the internet gushing over her after she took center stage during the Dr. Pepper halftime at the SEC Championship Game between Georgia and Texas on Saturday ...

During halftime of the Pac-12 Conference Championship Game between Washington and Oregon, Dr. Pepper hosted a throwing competition with the winner receiving $100,000 in tuition money. And while that’s ...

A "stunning" ESPN sideline reporter had everyone's attention during the Dr. Pepper Halftime Challenge. Ashley ShahAhmadi has ...

Lids on bottles of Coke at the Coca-Cola factory in Dongen, Netherlands, on Aug. 4, 2016. A U.S. appeals court on Wednesday revived Dr Pepper Snapple Group Inc.'s challenge to Coca-Cola Co.'s effort ...

Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. Dr Pepper was one of the first major national brands to ...

PLANO, Texas, Aug. 27 /PRNewswire/ -- As college football season officially begins, Dr Pepper is giving college football fans a whole new way to play along at home -- announcing today that everyone in ...