1. Industry Overview 1 Distribution Channel: Definition 1 Distribution Channel Strategies 1 Surging Distribution Channels and e-Commerce 1 Disintermediation Collapse and Value Gaps 2 Channel Pressure ...
In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...
Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...
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