IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: Doomsday "marketing play" meant to distract from Dune 3's simultaneous, ...

The Walt Disney Company has unveiled Infinity Vision, a new premium cinema certification designed to mark out theatres with ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...