In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

It’s a special time of year, so make sure that your holiday direct mail reflects the special types of offers they want. Don’t just send a postcard, be extra creative for the holidays to not only stand ...

Direct mail has been an important marketing medium for several decades now and even though many corporations and firms have turned to social media, e-mail and Internet marketing, a targeted and ...