5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Forbes

How Direct Mail Can Enhance Your Digital Efforts

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

OSG Announces New Direct Mail and Digital Adoption Solutions at Q4 Elevate Event

OSG JourneyConnect Acquire(TM): a next-generation performance-based direct mail solution designed to deliver highly personalized, data-driven print and digital customer acquisi ...
Printing Impressions

Direct Mail Printing Outlook: Power of the Direct Approach

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we ...
Times Union

Woman-owned direct mail business relocates to Menands

MENANDS — The Mailworks started as a side gig for Pamela Cassick, run out of her basement in 1984. It generated $100 a week. Now, her daughter, Brianne Baggetta, is running the direct-mail operation ...