One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

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Key Performance Indicators (KPIs) are a useful way for digital marketers to set expectations. It helps them gauge whether they're having a positive impact on the business . Outsiders might not ...

Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

India is seeing rapid increases in both internet and smartphone usage. IAMAI (Internet and Mobile Association of India) produced a survey estimating that 346 million Indians engage in electronic ...