Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Taylor Swift says she's a big fan of Diet Coke – in fact she's a little obsessed -- and the synergy gods must've been listening, because the Grammy winner has teamed up with the beverage company for a ...

A fan-favorite Diet Coke flavor is back in the lime-light. The rumors are true — Diet Coke is bringing back one of its most beloved flavors, Retro Diet Coke Lime, this fall. Diet Coke Lime, known for ...

A fan favorite Diet Coke flavor is coming back for a limited time. Retro Diet Cherry Coke will be available for purchase for a limited time starting later this summer, a Coca-Cola spokesperson ...