An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

I’ve served on several nonprofit boards of directors throughout the strategic planning process. It’s often tedious and time-consuming. However, the process is necessary. Strategic planning provides ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Digital has become the darling of the media and advertising worlds. Marketing budgets continue to shift toward interactive channels, and business innovation is increasingly founded on digital ...

Thad is a well-known, increasingly desired, highly valued, proven narrator, bringing with him the unique ability to convert your profit-based story into a positive results orientated marketing ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

In 18 years, the team at my agency has helped about 1,100 clients develop their marketing plans. These companies range in size and industry; however, until recently, our client intake process varied ...

Without marketing, no one will know your business exists –and if customers don’t know you’re there, you won’t make any sales. When your marketing efforts are working, however, and customers are ...

The Big Sky Economic Development Authority has hired a New York firm to help attract new businesses to the Billings area. Billings is one of four cities in the United States and Canada being ...