At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...
The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...
Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...
In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...
SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...
How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...
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