Examples Of Data Mining Vs. Traditional Marketing Research. Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes ...

The exponentially increasing amounts of data being generated each year make getting useful information from that data more and more critical. The information frequently is stored in a data warehouse, ...

Examples of Data Mining Applications: Customer Segmentation: Retail companies use data mining to segment their customers based on purchasing behaviors, demographics and preferences to tailor ...

Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that we at Wheaton Group refer to as best-practices ...

Dell today announced the acquisition of StatSoft, a leading provider of advanced analytics solutions that deliver a wide range of data mining, predict ...

Data mining may still have a disproportionately negative effect on protected classes if the criteria that reliably predict some job-related quality also happen to correlate with class membership.