PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform (DMP) ...

If AOL hadn’t already made it clear it would double down on digital video and end-to-end marketing tech at its Digital Newfront in May, Monday’s Programmatic Upfront at Advertising Week in New York ...

Nielsen (NYSE: NLSN) announced today that it will leverage Gracenote's Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing ...

SAN FRANCISCO — For those wondering how Nielsen would leverage Gracenote‘s media and entertainment metadata following its $560 million acquisition of the East Bay-based entity, a big reveal came from ...

Data management platform (DMP) Lotame has developed a campaign planning and measurement tool designed for linear TV broadcasters. Local broadcast consortium Pearl TV, which represents more than 200 ...

FreeWheel and Nieslen have expanded their partnership to include the measurement company's data management platform (DMP) in an effort to enhance targeting capabilities across advanced TV. FreeWheel ...

Data and measurement company, Nielsen, has launched a person-level TV DMP, combining smart TV data from Gracenote, and Nieslen’s person-level TV exposure data, to enable the Nielsen DMP to deliver ...

You might ask who really needs a portable TV to view Blu-rays on it but obviously Panasonic doesn’t care. The company today announced the DMP-BV100 for the Japanese market [JP], a device that’s ...